Unlock deep customer insights to help you grow your business
Our AI-powered research tools deliver high-quality customer insights with the depth of an interview at the scale of a survey
Benefits vs traditional customer research
Design a best-practice study in <5 minutes
Traditionally it took significant time and expertise to set up a good research study, we make it easy!
Our platform takes best-practice questions & methodologies and tailors them to your specific business, customers and areas of interest
A short personal conversation replaces the old-school survey
Surveys come across as impersonal and static, offering limited qualitative depth while often being time-consuming to complete
Instead, we use AI-moderated interviews for a quicker, more personalized experience with intelligent follow-up questions that dig deeper
Real-time insights with automated hypothesis testing
Analyzing research results used to be a time consuming exercise, especially when it comes to getting important qualitative insights from open text answers
Our fully automated platform dynamically extracts key quantitative and qualitative insights, recognizes trends, tests hypotheses, and allows you to see emerging insights in real-time
Evolving questions,
expanding knowledge
Traditional surveys are static and difficult to change once launched
Our method is dynamic, with questions evolving over time based on emerging insights and evolving areas of interest
Launch a tailored best-practice study in <1 hour
Traditionally it took significant time and expertise to set up a good research study, we make it easy!
Our platform takes best-practice questions & methodologies and tailors them to your specific business, customers and areas of interest
A short personal conversation replaces the old-school survey
Surveys come across as impersonal and static, offering limited qualitative depth while often being time-consuming to complete
Instead, we use AI-moderated interviews for a quicker, more personalized experience with intelligent follow-up questions
Real-time insights with automated hypothesis testing
Analyzing research results used to be a time consuming exercise, especially when it comes to getting important qualitative insights from open text answers
Our fully automated platform dynamically extracts key quantitative and qualitative insights, recognizes trends, tests hypotheses, and allows you to see emerging insights in real-time
Evolving questions,
expanding knowledge
Traditional surveys are static and difficult to change once launched
Our method is dynamic, with questions evolving over time based on emerging insights and evolving areas of interest
Example use cases
Design your research
Validate using AI-moderated interviews
Get high quality
actionable insights
Increase customer satisfaction & loyalty
There's 100s of surveys tools you can use to measure customer satisfaction. They can all measure and tell you your customer satisfaction dropped by 10% last month, however they fail to answer the most important question: Why did it change and what can we do to improve it?
This is because a traditional survey inherently lacks depth, e.g., a respondent might cite "bad service quality" as a driver of unsatisfaction, but to actually improve this you need more detail.
That's why our AI interviewer asks real-time follow-up questions, e.g., what about the service could be improved? Why are you dissatisfied with the service quality? What was your service experience?
Our platform then turns this into actionable insights and suggestions for how to improve. And the unified insights allow you to learn over time, tracking the impact of your actions and creating a closed feedback loop.
Assess competitive positioning
Whether you're running a due diligence or a strategic review, time is tight and the stakes are high. You need to quickly understand what really drives customer decisions, competitive positioning and market opportunities.
Traditional research forces an undesirable trade-off:
- Interviews offer depth and flexibility but don't scale to the N you need for big decisions
- Surveys lack depth and flexibility, while also taking a long time to set up, run and analyze
With Northsea you get the best of both worlds:
- Generate a best-practice research study based on your hypothesis and industry in <5 minutes
- Distribute amongst your own customers, or the largest global collection of B2B & B2C panels
- Collect input using AI-moderated mini-interviews with smart follow-up questions to get deeper insights
- Adjust the research on the fly based on emerging insights
Northsea gives you scale without sacrificing depth—so you can pressure test assumptions, uncover true differentiation, and refine your positioning before the window to act closes.
Improve employee satisfaction
Motivated, inspired employees are at the core of every successful company. But truly understanding how your team feels—and why—requires more than ticking boxes on a quarterly survey. Employees want to feel heard, not measured.
Our AI interviewer engages employees in a more personal, empathetic way, asking thoughtful follow-up questions that go beyond generic satisfaction scores. Instead of just learning that someone feels “undervalued,” you uncover what’s behind it: lack of recognition from managers, unclear career paths, or unbalanced workloads.
Those insights are then turned into clear, actionable recommendations for HR and leadership. And because the platform evolves with each round of feedback, you can see not just where problems exist, but whether your actions are actually making things better.
Let us help you solve your use case!
Every company has its own set of challenges and opportunities. If you’ve got a specific use case, study or research question in mind, we’d love to hear it.
Share a few details below, and we’ll come back with a tailored demo showing exactly how Northsea can help.
How it works
Generate interview guide
Based on best-practice methodologies and years of experience
Select which topics you are interested in, e.g. customer satisfaction, and let our algorithm generate a set of tailored research questions.
You can build on any existing information or hypotheses you have, or start from scratch and learn through the research.
Start gathering customer input
through AI-moderated interviews
Choose one of the supported distribution methods:
- Fully automated - We connect with your CRM and proactively reach out to your customers through their preferred channels
- Manual - We provide you with a link you can share with your customers
- Market sample - We gather paid responses through our integration with established customer research panels
Our AI interview agents then autonomously conduct the interviews, using intelligent follow-up questions to get to a deep customer understanding.
Get deep high-quality insights
From automated results analysis and synthesis
The platform automatically analyzes incoming responses, taking several steps to provide you with the most important insights:
- Quality checks - Ensuring overall data quality and highlighting any particularly insightful responses
- Classification of qualitative answers - Dynamic classification of answers based on identified themes, e.g. key drivers of customer satisfaction, improvement opportunities
- Holistic insight synthesis - Our AI analyst takes a holistic approach to identifying and prioritizing the most important insights, e.g. considering customer segments and correlations between multiple questions
The prioritized insights are regularly shared with you and your team, and can be further explored through intuitive dashboards.
Learn over time
by adjusting the interview script based on emerging insights
Based on emerging insights, evolving hypotheses, and your priorities, the interview script is dynamically adjusted to focus on the most relevant areas and uncover new insights.
Over time, we can use the data and insights gathered to create a 'digital twin' of your customers which you can ask any question you want.
